Sabyasachi Mukherjee, an Indian fashion designer who recently made news for his latest collaboration with Swedish multinational apparel giant H&M, apologised on Saturday after being mocked on social media following the launch of his new collection.
The designer has built his own heritage in India when it comes to traditional clothes such as sarees, kurtas, and lehengas, with his creations under the name ‘Sabyasachi’ over the years, a similar line that he created for a worldwide audience under the current H&M collaboration. However, just hours after it launched online, the whole collection was sold out, resulting in an online outpouring of disgruntled fans.
The designer apologised, saying that while they were prepared for everything, they did not anticipate the response. “It’s one of those things that you just can’t foresee, even with the best forecasting, analytics team, supply chain, and logistics,” he added. ‘Wanderlust’ was the name of the collection, which honoured and reflected Indian origin with flowery designs and mint colours on texture-rich garments. The 47-year-old designer who stated the collection was created for the “masses,” not simply the wealthy. As a result, when the collection sold out in minutes, the crowd was quick to show their disappointment.
“I know a lot of people are disappointed, and I profoundly apologise for it. I’m sure I will be able to create a future business model that will address this need,”
Fans were not only “disappointed” at not being able to get their hands on a Sabyasachi design, but they were also perplexed by the entire collection, which resulted in a slew of memes and mocking on the web. Netizens swarmed social media with comments comparing the patterns to those worn by their grandmothers in the past, as well as criticising the collection as “overpriced.”
However, the ‘Sabyasachi’ label boss stated in an Instagram post that he intended to produce “something for everyone.” “For me, the entire purpose of this collaboration was to fulfil a wish. That’s why I created a diverse collection so that everyone may find something they like. This would also include granting unrestricted access to our Bengal Tiger logo, which we love so dearly that it’s nearly sacred to us “According to the designer.
However, the ‘Sabyasachi’ label boss stated in an Instagram post that he intended to produce “something for everyone.” “For me, the entire purpose of this collaboration was to fulfil a wish. That’s why I created a diverse collection so that everyone may find something they like. This would also include granting unrestricted access to our Bengal Tiger logo, which we love so dearly that it’s nearly sacred to us “According to the designer.
While Mukherjee ended his message by promising to take the brand global and address everyone’s needs as quickly as possible, supporters were not convinced. Fans are blasting the designer in the comments section of the post. “I was unhappy that I couldn’t find any peace, and I’m grateful that it was sold out because the costs were outrageous. Who wants to spend a lot of money at @hm? I had great expectations for this collection, believing it would appeal to a broad audience. Who wants to spend $125 on a dress? Because this is a pandemic, people must pay their debts “On Instagram, one user stated his thoughts.
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